By Sarah Petty If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on … Continue reading →
Looking at all of the product lines that you offer in your photography business, which one do you find makes the most money per session? Is that the only product line you offer? Do you have a close runner up? … Continue reading →
By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do … Continue reading →
“For Your Inspiration” is an ongoing series of once-a-month posts showing examples from PPA’s Loan Collection and Showcase books focusing on a specific subject matter. We hope you will enjoy viewing these exceptional images and gain inspiration from them. Learn more about the current PPA volumes as well as past collections here.